Branding the Presidents of the United States
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Branding each of the 44 Presidents of the United States of America.
Thirty-Ninth President: Jimmy Carter (1977-1981) “Human rights is the soul of our foreign policy, because human rights is the very soul of our sense of nationhood.”
Thirty-Eighth President: Gerald Ford (1974-1977)
Thirty-Seventh President: Richard Nixon (1969-1973) Hand lettering. “Whether we shape the future in the image of our hopes, is ours to determine by our actions and our choices.” Richard Nixon
Thirty-Fourth President: Dwight D. Eisenhower (1953-1961)
Thirty Third President: Harry S. Truman (1945-1953) Harry Truman was once quoted as saying, “I never gave anybody hell … I just told the truth, and they thought it was hell.” Harry Truman was known as a blunt, honest man. He told people exactly what he thought for better or worse. He called it like he saw it, and didn’t take any “bull” or dishonesty from anybody. That combination of honesty and bluntness in a place like Washington, D.C. left a perception of a man you would “give people hell.”
Thirty-Second President: Franklin Roosevelt (1933-1945) This picture shows “FDR and Fala, out for a ride”.  Fala was a famous Scottish Terrier, the beloved dog of U.S. President Franklin D. Roosevelt. One of the most famous presidential pets, Fala captured the attention of the public in the United States and followed Roosevelt everywhere, becoming part of Roosevelt’s public image. His White House antics were widely covered in the media and often referenced both by Roosevelt and his wife, Eleanor Roosevelt. Fala survived Roosevelt by seven years and was buried alongside him. A statue of him alongside Roosevelt is prominently featured in Washington, D.C.’s Franklin Delano Roosevelt Memorial, the only presidential pet so honored.
Thirtieth President: Calvin Coolidge (1923-1929) Called “Silent Cal,” Coolidge was once challenged by a reporter, saying, “I bet someone that I could get more than two words out of you.” Coolidge responded, “You lose.”
Twenty-Ninth President: Warren G. Harding (1921-1923) Harding was the first president to be heard on the radio.  “President Warren G. Harding, while addressing a crowd at the dedication of a memorial site for the composer of the “Star Spangled Banner,” Francis Scott Key, becomes the first president to have his voice transmitted by radio. The broadcast heralded a revolutionary shift in how presidents addressed the American public.” -americanhistory.com
Twenty Eighth President: Woodrow Wilson (1913-1921) Hand-drawn Type & Letter Gothic Woodrow Wilson was known as “the schoolmaster” and “the professor” for his ability and tendency to teach his guests like a professor would. People also called him “the phrasemaker” because of his amazing way with words and speech writing ability.
Twenty-Seventh President: William Howard Taft (1909-1913)Typeface: Franklin Gothic  “The man who possessed this impressive public record was tall and round, with a ruddy complexion, a blondish mustache, and dark hair. His legs seemed too short for his torso. His weight sometimes climbed to over 325 pounds. Yet despite this great bulk he was light on his feet and a nimble dancer. He was also quick to joke about his generous proportions. When offered the Kent Chair of Constitutional Law at Yale he replied that it would be inadequate but that “a Sofa of Law” might be all right. Then Taft probably chuckled a rapturous, subterranean, incomparable chuckle: “the most infectious chuckle in the history of politics,” wrote his biographer, Henry F. Pringle. Said the wife of a Texas congressman, “It reminded me of the cluck a whippoorwill gives, a laugh to himself, when he has been whistling with special vim and mischief.”-americanheritage.com