Branding the Presidents of the United States
Thirty Third President: Harry S. Truman (1945-1953)

Harry Truman was once quoted as saying, “I never gave anybody hell … I just told the truth, and they thought it was hell.”
Harry Truman was known as a blunt, honest man. He told people exactly what he thought for better or worse. He called it like he saw it, and didn’t take any “bull” or dishonesty from anybody. That combination of honesty and bluntness in a place like Washington, D.C. left a perception of a man you would “give people hell.”
Thirty-Second President: Franklin Roosevelt (1933-1945)
This picture shows “FDR and Fala, out for a ride”. 

Fala was a famous Scottish Terrier, the beloved dog of U.S. President Franklin D. Roosevelt. One of the most famous presidential pets, Fala captured the attention of the public in the United States and followed Roosevelt everywhere, becoming part of Roosevelt’s public image. His White House antics were widely covered in the media and often referenced both by Roosevelt and his wife, Eleanor Roosevelt. Fala survived Roosevelt by seven years and was buried alongside him. A statue of him alongside Roosevelt is prominently featured in Washington, D.C.’s Franklin Delano Roosevelt Memorial, the only presidential pet so honored.
Thirty-First President: Herbert Hoover (1929-1933)
Thirtieth President: Calvin Coolidge (1923-1929)

Called “Silent Cal,” Coolidge was once challenged by a reporter, saying, “I bet someone that I could get more than two words out of you.” Coolidge responded, “You lose.”
Twenty-Seventh President: William Howard Taft (1909-1913)Typeface: Franklin Gothic 
“The man who possessed this impressive public record was tall and round, with a ruddy complexion, a blondish mustache, and dark hair. His legs seemed too short for his torso. His weight sometimes climbed to over 325 pounds. Yet despite this great bulk he was light on his feet and a nimble dancer. He was also quick to joke about his generous proportions. When offered the Kent Chair of Constitutional Law at Yale he replied that it would be inadequate but that “a Sofa of Law” might be all right. Then Taft probably chuckled a rapturous, subterranean, incomparable chuckle: “the most infectious chuckle in the history of politics,” wrote his biographer, Henry F. Pringle. Said the wife of a Texas congressman, “It reminded me of the cluck a whippoorwill gives, a laugh to himself, when he has been whistling with special vim and mischief.”-americanheritage.com 
Twenty Sixth President: Theodore (Teddy) Roosevelt (1901-1909)
Typefaces: Didot & DIN


There are a couple variations of the story of the teddy bear, here is one:“Theodore (Teddy) Roosevelt, the 26th president of the United States, is the person responsible for giving the teddy bear his name. On November 14, 1902, Roosevelt was helping settle a border dispute between Mississippi and Louisiana. During his spare time he attended a bear hunt in Mississippi. During the hunt, Roosevelt came upon a wounded young bear and ordered the mercy killing of the animal. The Washington Post ran a editorial cartoon created by the political cartoonist Clifford K. Berryman that illustrated the event. The cartoon was called “Drawing the Line in Mississippi” and depicted both state line dispute and the bear hunt. At first Berryman drew the bear as a fierce animal, the bear had just killed a hunting dog. Later, Berryman redrew the bear to make it a cuddly cub. The cartoon and the story it told became popular and within a year, the cartoon bear became a toy for children called the teddy bear.”
-http://inventors.about.com

And yes, this photo is real. It had appeared in LIFE magazine and can be seen here: http://www.history.com/photos/teddy-roosevelt/photo11
Twenty-Third President: Benjamin Harrison (1899-1893)
Twenty-First President Chester A. Arthur: 1829-1886
Twentieth President: James A. Garfield (1831-1881)
19th President: Rutherford B. Hayes (1822-1893)