Branding the Presidents of the United States
Fortieth President: Ronald Reagan (1981-1989)
Thirty-Fourth President: Dwight D. Eisenhower (1953-1961)
Thirty-First President: Herbert Hoover (1929-1933)
Twenty Eighth President: Woodrow Wilson (1913-1921)
Hand-drawn Type & Letter Gothic


Woodrow Wilson was known as “the schoolmaster” and “the professor” for his ability and tendency to teach his guests like a professor would. People also called him “the phrasemaker” because of his amazing way with words and speech writing ability.
Twenty Sixth President: Theodore (Teddy) Roosevelt (1901-1909)
Typefaces: Didot & DIN


There are a couple variations of the story of the teddy bear, here is one:“Theodore (Teddy) Roosevelt, the 26th president of the United States, is the person responsible for giving the teddy bear his name. On November 14, 1902, Roosevelt was helping settle a border dispute between Mississippi and Louisiana. During his spare time he attended a bear hunt in Mississippi. During the hunt, Roosevelt came upon a wounded young bear and ordered the mercy killing of the animal. The Washington Post ran a editorial cartoon created by the political cartoonist Clifford K. Berryman that illustrated the event. The cartoon was called “Drawing the Line in Mississippi” and depicted both state line dispute and the bear hunt. At first Berryman drew the bear as a fierce animal, the bear had just killed a hunting dog. Later, Berryman redrew the bear to make it a cuddly cub. The cartoon and the story it told became popular and within a year, the cartoon bear became a toy for children called the teddy bear.”
-http://inventors.about.com

And yes, this photo is real. It had appeared in LIFE magazine and can be seen here: http://www.history.com/photos/teddy-roosevelt/photo11
Twenty-Fifth President: William McKinley (1897-1901)

Hand drawn type & Avenir
Twenty-Second & Twenty-Fourth President: Grover Cleveland
Twenty-First President Chester A. Arthur: 1829-1886
Twentieth President: James A. Garfield (1831-1881)
Eighteenth President: Ulysses S. Grant (1822–1885)