Branding the Presidents of the United States
Fortieth President: Ronald Reagan (1981-1989)
Thirty-Ninth President: Jimmy Carter (1977-1981)

“Human rights is the soul of our foreign policy, because human rights is the very soul of our sense of nationhood.”
Thirty-Seventh President: Richard Nixon (1969-1973)
Hand lettering.


“Whether we shape the future in the image of our hopes, is ours to determine by our actions and our choices.”
Richard Nixon
Thirty-Sixth President: Lyndon B. Johnson (1963-1969)
His election slogan was “All the way with LBJ”. As seen here.

“I am concerned about the whole man. I am concerned about what the people, using their government as an instrument and a tool, can do toward building the whole man, which will mean a better society and a better world.”
Thirty-Fifth President: John F. Kennedy (1961-1963)
This photo depicts NASA Deputy Administrator Robert Seamans, Dr. Wernher von Braun and President Kennedy at Cape Canaveral. Dr. Wernher von Braun explains the Saturn Launch System to President John F. Kennedy. 

In a time of uncertainty at home and abroad, an American president proposes bold new steps in the exploration of space.He calls for “longer strides” which “may hold the key to our future here on Earth.” He touts the potential of “even more exciting and ambitious exploration of space, perhaps beyond the moon, perhaps to the very end of the solar system itself.” The year is 1961. The president is John F. Kennedy. But the words ring true today, as NASA once again aims for new frontiers with the Vision for Space Exploration.Kennedy’s “Special Message to Congress on Urgent National Needs” came on May 25, just three weeks after Mercury astronaut Alan B. Shepard became the first American in space. Delivered at the height of the Cold War with the Soviet Union, the speech is best known for Kennedy’s audacious challenge to NASA and America: “I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to Earth.” 
Read more here: nasa.gov
Thirty-Fourth President: Dwight D. Eisenhower (1953-1961)
Twenty Eighth President: Woodrow Wilson (1913-1921)
Hand-drawn Type & Letter Gothic


Woodrow Wilson was known as “the schoolmaster” and “the professor” for his ability and tendency to teach his guests like a professor would. People also called him “the phrasemaker” because of his amazing way with words and speech writing ability.
Twenty-Second & Twenty-Fourth President: Grover Cleveland
Twenty-First President Chester A. Arthur: 1829-1886
Eighteenth President: Ulysses S. Grant (1822–1885)